We are celebrating 30 years in business in 2002. Joe purchased the dealership in 1974 and operated out of a tiny storefront on Broadway for several years. In 1976 he built a beautiful, state-of-the-art dealership on I.H. 35 north. The building was designed in the same fashion as the car dealerships in that day. Back in a time when motorcycle shops were mom and pop, hole-in-the-wall operations which operated out of a cigar box and on a shoestring, Joe had the foresight to see things would eventually change in this unique market.
We're still doing business in that same location on I.H. 35. We've traded the cigar box for a computer. Mom and Pop aren't hanging around the shop as much as they used to and we're, thankfully, no longer operating on a shoestring. Many things have changed over the years. One thing has not and never will.